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27Jun/16Off

What Is Photography And A Brief History

p20The first camera was used for perspective drawing; it is a box with a pinhole called the Camera Obscura, meaning 'Dark Room' in Latin. Johannes Kepler, a German astronomer first used the term in 1604. The Camera Obscura is a box fitted with a Len in which it faces the targeted image to project an upside down image on a piece of paper therefore artist would trace that image on the paper.

Things started to change for the history of photography during the 17th - 18th century as we as human beings; it is natural for us to be driven to create something better.

In 1717, a German professor named Johann Heinrick Schultz first discovered that images could be recorded using silver nitrate on paper but was not able to sustain the image permanently. This was only the beginning.

Fast forward to 1822, a French artist named Louis Daguerra created the first camera in which he called 'The Daguerro Type'. 'The Daguerro Type' would engrave an image onto a bitumen-coated metal plate calling this process 'heliograph'. It was not until 1827, when a French inventor named Josph Niepce partnered with Louis Daguerra in which Josph Niepce would create the first permanent photograph named 'View from the window at Les Gras'. It is the oldest and surviving photograph in history today. During this time, Photography was born.

After a short brief of history in photography, the real question is 'What is Photography?'

The word 'Photo' comes for the Greek word, 'Light' and 'Graph' means drawing so putting together Photo + Graph means Drawing with light. Photography is art and science combined. It is creating images using light being expose to paper. It is recreating what you see and creating a memory and a story to tell.

In photography, there are many styles and I will only be touching on the general, as creativity is unlimited. Let break photography into 3 general styles. They are Artistic, Documentary and Commercial. All in all the formats are the same, it either film, digital or video.

Firstly will talk about Artistic photography in which artistic is wide and experimental. It is the photographer that tells his story from his image. It can go as wide as taking landscape, architecture, street performance or art and people's expression or body language. It could be planned or natural depending on the nature of your story.

Secondly, documentary is a little different. It can be artistic in some ways but this type of photography is normally a long process and deals with real life situation and cultures. As it is hard to determine what real and what not nowadays it all depends on the nature of the photographer. It is a report scenario in which putting together what you have shot and telling your story through that sequence.

Lastly one of the most common and widely recognized photography types is commercial photography. Commercial photography means paid photography in which you are paid by a company or client to create artistic photographs. Few examples like weddings, advertising or fashion shows. In commercial photography, photographers uses a lot of equipment like spot lights and softener etc. to manipulate the 'look' and 'feel' of photographs and it is known to break most rules in photography for it unconventional methods.

Photography involves a lot of introspection the deeper you get, the more you tuned to what you are interested in, how you feel, and what you want to say to the viewers. As you shoot, you learn about yourself, your values and a different perspective of the world around you. Photography is a fantastic story telling medium and the possibilities are endless.

20Jun/16Off

3 Reasons to Watermark Your Photos

p19Why Watermark?

You see it all the time when you want to find an image on the Internet. You could download almost any photo, but often they have a watermark on them. Why?

Image providers watermark their photos so that you can look at them and download them, but requires you to pay a fee to use the image without the watermark. You certainly don't want that watermark visible.

However, fine quality stationery often exhibit faint watermarks that you can see when you hold it up to the light -- a mark of elegance, a desirable effect.

The watermarks on your photos that I'm referring to are more like the latter.

They don't get in the way of the photo, but enhance it and you at the same time.

Here are the three reasons, you might want to watermark your photos.

1. Branding.

Your watermark can be a signature, a small photo or a logo. As such, it serves to brand you. When people look at your images, they learn something about you.

If you consistently show photos that appeal to them, they'll get to know who you are and look forward to seeing more of what you publish.

Your images may be quotes or landscapes or funny stuff that you share.

2. Promotion.

Watermarks on your photos promote. What do you want viewers to do? Where do you want people to go? What do you want them to see beyond the image?

Answer these questions to determine what kind of watermark you should create.

You may want to promote yourself, your business, a website or blog. Make sure your watermark reflects that.

For example if your business has a logo, choose that for your watermark.

Your signature would be a good choice if you are promoting you,

I chose to create a community on Facebook, and as such, use a logo of its name, which is both personal and business.

If you use social media with its sharing capabilities, your images can potentially be viewed by thousands or million of people. That's a lot of promotion.

3. Protection.

Certainly if your images go viral on the Internet, you want to protect your brand, so that people cannot simply take your photo and brand it as their own.

Although this latter point isn't foolproof, because watermarks can ultimately be removed, it has some safety benefit.

In most cases, unless you are a professional photographer, you won't need to copyright your photos.

If you're like me, a network marketing professional, you will be using other relevant photos you find online that you want to put your own words to or your favorites quotes.

So that's it. The 3 reasons why you might want to watermark your photos.

Filed under: Photograpy Comments Off
11Jun/16Off

Ten Reasons Why You Should Scan Your Old Photographs

p18Many of us have one or more piles and boxes of old photographs, and/or slides and photo negatives. Further, there are likely to be one - or many - old photo albums hidden in closets, attics, basements, or storage lockers.

The Digital Age is now fully upon us, and these relics of an earlier time have become what are essentially modern artifacts. We know we have them around, but we seldom look at them anymore. It is too much trouble to dig them out and sort through them. The answer, obviously, is to have all this photographic memorabilia scanned into digital files - in essence, to bring them into the Digital Now.

OK - some of us already know that's what we should do. But, so many of us just keep putting it off. Most often, that happens because we just haven't really thought through all the reasons that getting all that stuff scanned is important - but it is! Here's why:

    1. All photographic materials will deteriorate with time. The rate at which they decay is different for various materials (and storage conditions), but it is happening to all of your photographic memorabilia just the same.

 

    1. Old slides and negatives will tend to color-shift over time. This happens when the film base (which is plastic!) slowly changes with age. The dyes which form the image can also fade - particularly in the case of less-expensive color photographs.

 

    1. As soon as your pictures are digitized, that deterioration is stopped. Perhaps most importantly, the digitized images can, very often, be brought back to their original brilliance with relative ease, if the deterioration has not been too great. In addition, there are now digital storage discs that are expected to last for over 100 years

 

    1. If you have a lot of slides, to view your slides, you have to dig out your old projector (if it still works - tried to find a projector bulb recently?), or a slide viewer, in order to see them.

 

    1. If you have old negatives, you really can't view them at all - unless you have some rare genetic ability to visually invert colors on your own.

 

    1. Due to an unfortunate technical oversight, the manufacturers of old photo albums neglected to equip them with USB ports (it could have to do with the fact that the technology did not exist). That means, however, that there is no direct way to upload them to your computer. A good scanning service, however, will not only scan the full album pages (which preserves the "flavor" and character of the album), but they can also provide scans of the individual pictures as well - either all of them, or just selected ones if desired.

 

    1. Your past is really important - not just to you, but also to your children, your grandchildren (if any) and other relatives. Your photos represent the best (often, the only) record of that past. By bringing them into digital form them, you can share them with all the important people in your life.

 

    1. Once they are scanned into digital files, your collection old photographs can be shared effortlessly. You can post them to your Facebook pages, and share them on all your favorite social media sites. You can create slide shows, and load them into a digital picture frame so that they are on constant display.

 

    1. Once you upload your photos onto your computer, it turns it into a time machine. Now, all those valued (or, in some cases - forgotten) parts of your history can be pulled up at any time, to be enjoyed and shared.

 

  1. Once they have been converted into digital form, those treasured photographs can be rehabilitated as much as needed. So, even though your memories may have faded, the photos of your past can be viewed as clearly as though it all happened yesterday.

As important as those ten reasons are, there is one more that is perhaps even more relevant. Once your photographic heritage is digitized, it is protected from the catastrophic loss that can occur in an event like a fire, flood, or a major storm. Many families have watched their homes being destroyed by these events, and realized that all of their pictures were lost as well. If those memories have been digitized and uploaded to the Cloud, they are safe from harm.

Don't keep procrastinating about the project of rescuing your photographic past. While it may seem like a daunting task, once you get into it you will probably find that it is not only fun, but highly rewarding. If you have a really large quantity of material that needs to be converted, a good scanning service will make it easy to set up a Monthly Program, so that you can send batches of slides, photographs, and/or negatives on a monthly basis. This allows you to spread out the cost, as well as the time and effort involved.

Another important feature of a good scanning service is the ability to provide you with both photograph restoration and editing services. That way, all your needs can be met by one Scanning Service Provider.

1Jun/16Off

To Capture Products, You Must Take These 7 Things Into Considerations

p17Over the years, a lot has been happening in photography and its demand has only increased. Several genres of photography have been established, and individuals all around the globe have created an affinity towards this art. Product photography, for instance, is now a vital part of every business that sells goods and services. These days, marketing of such goods and services is imperative which is precisely why it is essential to take several aspects into consideration before clicking product photos.

Some of the aspects which you should cater to are:-

  • Background: Well obviously, a background can make or break a picture which is precisely why you should always use a crisp white background. In case it is being utilized for an E-commerce website or online store, you should make sure that you get the perfect white colour by editing in Photoshop. But in case you need to use a vivid background, ensure that the colours make the product stand out and not the other way around.
  • Depth of field: In case the items are patterned, make sure that your DSLR is set to the lowest priority of the aperture. This will ensure that the focus is entirely on the subject, and the background will come out blurry. This is great if you want to initiate an interest in the picture and enhance its emphasis.
  • Lighting: Probably the most important aspect of any image is its lighting. Without proper lighting, you can't capture anything. In this genre, you will have to be meticulous about how to set up the lights. Some items will require back light while others will require bottom lighting. If you want to capture something great, you have to cater to lighting very carefully.
  • Props: Capturing an item just against a plain background can look bland which is why you should also use some props. It can be anything which can add to the aesthetic appeal of the item you are capturing. You can also add props to the images while the post processing stage. This will give the customers a fair idea of the usability of the item.
  • Reflection: Reflection can either be a good or a bad thing for you. The subtle reflection looks great, but there are certain reflections which should never be used. For instance, if you are capturing an item and your reflection comes in the mirror, you should immediately discard it. Also, make sure that you don't force a reflection; it's not mandatory.
  • Shadow: To create good colour value, it's important to have shadows where there is light; it complements them. If you cast a shadow over the item, it will help harmonize it with the environment.
  • Sharpness: In order for the items to be portrayed in detail, it is important to ensure that the sharpness is accurate. Blurry and out of focus images have no place in the market which is why you should use a tripod if you don't have a steady hand.