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1Jun/16Off

To Capture Products, You Must Take These 7 Things Into Considerations

p17Over the years, a lot has been happening in photography and its demand has only increased. Several genres of photography have been established, and individuals all around the globe have created an affinity towards this art. Product photography, for instance, is now a vital part of every business that sells goods and services. These days, marketing of such goods and services is imperative which is precisely why it is essential to take several aspects into consideration before clicking product photos.

Some of the aspects which you should cater to are:-

  • Background: Well obviously, a background can make or break a picture which is precisely why you should always use a crisp white background. In case it is being utilized for an E-commerce website or online store, you should make sure that you get the perfect white colour by editing in Photoshop. But in case you need to use a vivid background, ensure that the colours make the product stand out and not the other way around.
  • Depth of field: In case the items are patterned, make sure that your DSLR is set to the lowest priority of the aperture. This will ensure that the focus is entirely on the subject, and the background will come out blurry. This is great if you want to initiate an interest in the picture and enhance its emphasis.
  • Lighting: Probably the most important aspect of any image is its lighting. Without proper lighting, you can't capture anything. In this genre, you will have to be meticulous about how to set up the lights. Some items will require back light while others will require bottom lighting. If you want to capture something great, you have to cater to lighting very carefully.
  • Props: Capturing an item just against a plain background can look bland which is why you should also use some props. It can be anything which can add to the aesthetic appeal of the item you are capturing. You can also add props to the images while the post processing stage. This will give the customers a fair idea of the usability of the item.
  • Reflection: Reflection can either be a good or a bad thing for you. The subtle reflection looks great, but there are certain reflections which should never be used. For instance, if you are capturing an item and your reflection comes in the mirror, you should immediately discard it. Also, make sure that you don't force a reflection; it's not mandatory.
  • Shadow: To create good colour value, it's important to have shadows where there is light; it complements them. If you cast a shadow over the item, it will help harmonize it with the environment.
  • Sharpness: In order for the items to be portrayed in detail, it is important to ensure that the sharpness is accurate. Blurry and out of focus images have no place in the market which is why you should use a tripod if you don't have a steady hand.
1May/16Off

Why Should You Go With A Wedding Photographer

p13Wedding photography is a specialized service where a professional takes photos that will be preserved for good. Most people hire the services of a wedding photographer on their wedding day. That is the reason wedding photography is considered as one of the most challenging branches of photography, not only because it relies of special techniques, but also because there is a complex production process behind it. So, you should do your homework before hiring a good wedding photographer. Below are some tips that may help you.

If you are going to get married, you should hire a good photographer and start the collaboration by expressing the goals they want to achieve through that image. Although it is tempting to neglect this service, it is essential to point out that the success of a promotional activity can depend on the choice of photographer. There are many people who own a camera and many who are pros at using it. However, if you want to obtain a photo that you will love for the rest of your life, you have to work with someone that specializes in this exact niche. As it will be shown in the lines below, this service has several specific requirements, not only in terms of technique, but also in terms of concepts.

First of all, a wedding photographer is someone who knows how to take photos of different subjects in order to make them appealing to the eyes. Without a doubt, having state of the art equipment is necessary, but it is only one of the factors that determine the success of a photo.

Since the prices for DSLR cameras have dropped in the past years, many people now have such gear in their homes, but skill doesn't come with a good lens and plenty of megapixels. It's essential to hire someone who can properly operate a camera and, more importantly, someone who specializes in the wedding photography. Few people are aware of this, but every style of photography is different and there is no such thing as a photographer that masters all of them.

Wedding photographers know everything about the angles that the couples should be photographed from, the lighting to be used and the processing of the photo using specialized software. They say that photography is a combination between art and science, but wedding photography also has a special side to it. A professional photographer has to know how things should be presented and how different people should be presented in order to make the photos as memorable as possible.

Another reason why people should work with a professional photographer is that they specialize in niche markets. For example, if want to sell a house, you can find a photographer that specializes in this exact niche. Also, you want someone to take professional photos of furniture or interior design elements, you can also locate many pros in your area who can help you with state of the art solutions. Hiring a photographer might be more expensive than taking the photos yourself, but you will definitely notice the difference after seeing the results.

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21Apr/16Off

Cool Tips for Snow Canvases

p11With Australia heading into winter and expecting its first snowfall of the winter, many fair-weather photographers will be snuggling up in front of the fire keeping warm... but the more adventurous among you will want to get out and capture this winter wonderland on camera. This week we share our top tips for shooting great snow pictures. These snow pictures can be put on elegant canvases in a cheap and effective manner and be made the center pieces of attraction of your home!

1. Early to Rise and Early to Shoot!

Part of the magic of shooting in the snow is capturing those untouched shots before anyone has walked through it. Wrap up warm and head out as soon as the snow has finished falling, because you can guarantee that it won't stay fresh for long!

Early mornings many times are the best times to be out and about shooting beautiful pictures!

2. Lighting is the key - Get your exposure right!

Winter and Snow means - lots of dark and white! Our camera generally do a pretty good job of exposing our images correctly for us - but, when it comes to scenes with lots of black or white it can struggle.

Every camera is designed to expose as close to medium grey as possible, which is fine for an evenly lit scene, but in a situation like a snowy day with lots of sunshine, your camera sees all that bright white and tries to balance it by underexposing the entire scene. The answer is to dial in between +1 and +2 stops of exposure compensation.

You should be able to do this with any reasonable spec camera from a compact through to a DSLR. Try it and see how white your snow becomes!

3. Shoot raw OR with a warmer white balance

Shooting raw rather than jpeg gives you the opportunity to recover a lot of detail from any blown highlights in post-production, should you overdo the exposure compensation. You'll also have a chance to deal with any white balance issues that might occur because your camera will probably make your snow look a little blue. If your camera doesn't have the ability to shoot raw don't worry! Choosing a warmer white balance - either cloudy or flash - should get you in the right ballpark.

4. Do not forget spare batteries

Because batteries drain much quicker in cold conditions it's a good idea to have a couple of spares with you. Instead of leaving them in your bag you can keep them warm by putting them in a pocket close to your skin.

5. Click without waiting to check

Click... click..click - follow the basic digital photography rule to avoid losing the important moment. Winter and snow can be tough time to do family portraits outside when everyone will want to quickly get into warmer insides OR to even hold camera with your fingers and nose freezing - so, do not wait for the perfect moment but keep clicking! You are bound to capture many beautiful moments.

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